Length: 12 months
Brief: Provide a way to better serve Anew's clients and community without giving that "cookie cutter" feel.
Solution: A heart-warming company video, a unique fully responsive website, and a way to connect clients with their mental health providers virtually.
My team worked with Anew to ensure we had a good understanding of three diverse users that may visit the site. During this time, we held an empathy session, crafted three user personas, developed user flows, and created site maps for the front end and admin panel.
Users needed to feel comfortable and excited about seeking help from Anew. We crafted a narrative featuring a main character that effectively depicted the challenges and difficulties experienced by our user, "Insured Irma." My team used an affinity diagram to begin our character design process, a mood board to shape the visuals, sketching for form and features, and After Effects for the final animation.My team worked with Anew to ensure we had a good understanding of three diverse users that may visit the site. During this time, we held an empathy session, crafted three user personas, developed user flows, and created site maps for the front end and admin panel.
Visual design played a pivotal role in building trust and fostering user comfort. We aimed for an interface that was not only user-friendly but also playful and enjoyable for everyone. To achieve this, we opted for a style guide that exuded a cheerful and delightful ambiance, streamlined our design with digital wireframes, incorporated animations to humanize employees, and integrated hand-drawn visuals to maintain consistency and inspire trust throughout the user experience. We scaled back our original idea for the "Our Team" page to include only long-term staff members. This decision allowed us to save time, and allowed those managing the website to avoid having to continually record audio for new team members.My team worked with Anew to ensure we had a good understanding of three diverse users that may visit the site. During this time, we held an empathy session, crafted three user personas, developed user flows, and created site maps for the front end and admin panel.
